State Farm Insurance: If this, then that
Campaign details
Brand: State Farm InsuranceBrand owner: State Farm InsuranceLead agency: OMDCountry: USAIndustry: InsuranceChannels used: Mobile & appsBudget: Up to 500k
Executive summary
State Farm partnered with connected home platform If This Then That (IFTTT) to enter the "Internet of Things" landscape in a way that strategically aligned with their business. Understanding the future of homeowner behaviour is paramount to its business and having a strong vision of where these consumer trends are going, will eventually give State...