Star Plus: Star Parivaar Awards – LOOP

Indian TV show Star Parivaar Awards gained momentum integrating data and technology.

Campaign details

Brand: Star PlusBrand owner: Star IndiaLead agency: MindshareCountry: IndiaIndustries: TV channels, services, programmesMedia channels: Social media, Word of mouth, advocacyBudget: Up to 500k

Market background and context

The Star Parivaar Awards are the biggest awards night for the television industry in India. Compared to previous years, the build-up buzz around the awards show had decreased and the competition on telecast day was very challenging. We needed to ensure a very high buzz on the day of the awards, which would in turn convert into viewership....

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