Snickers: Crisper
Campaign details
Brand: Snickers: CrisperBrand Owner: MarsLead agency: BBDO, MediaComContributing agencies: Starcom, Weber Shandwick, Latinworks, TJ Paul, FanscapeCountry: United StatesIndustry: ConfectioneryChannels used: Content marketing, Mobile & apps, Online display, Online video, Point-of-purchase, in-store, Print - general, unspecified, Public relations, Radio, Social media, Sponsorship - media, Television, Word of mouth, advocacyBudget: Over 20 millionCategory: Effective Channel Integration
Executive summary
Snickers is well-known, and our proposition of "hunger satisfaction" has served our core products well over the years. But brand penetration...