Campaign details
Brand: SmirnoffBrand owner: DiageoAgency: Live Nation ExperientialCountry: United KingdomIndustries: Spirits & liquorsMedia channels: Events & experiential, Mobile & apps, Online video, Other & ambient media, Product sampling, Social media, Sponsorship - event, propertyBudget: 500k - 1 million
Executive Summary
For the 2019 summer season, Smirnoff partnered with seven of Live Nation's music festivals to deliver a programme of sustainable brand activations and a new digital campaign to enhance the fan experience. 2019 marked the fourth consecutive year Smirnoff had worked with Live Nation as a...