Smirnoff x Live Nation UK: Sustainable waterfall and bar festival activations

Smirnoff, the vodka brand, promoted its Infusions drink to socially-aware consumers by partnering with Live Nation to run sustainable activations at summer music festivals across the UK.

Campaign details

Brand: SmirnoffBrand owner: DiageoAgency: Live Nation ExperientialCountry: United KingdomIndustries: Spirits & liquorsMedia channels: Events & experiential, Mobile & apps, Online video, Other & ambient media, Product sampling, Social media, Sponsorship - event, propertyBudget: 500k - 1 million

Executive Summary

For the 2019 summer season, Smirnoff partnered with seven of Live Nation's music festivals to deliver a programme of sustainable brand activations and a new digital campaign to enhance the fan experience. 2019 marked the fourth consecutive year Smirnoff had worked with Live Nation as a...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands