Sky Sports: Start of Season
Campaign Details
Brand: Sky SportsBrand Owner: SkyLead Agency: MediaComCountry: UKIndustry: TV channels, services, programmesChannels used: Mobile & apps, Online display, Online video, Outdoor, out-of-home, Print - general, unspecified, Social media, TelevisionBudget: 10 - 20 million
Executive summary
Football fans are as tribal as it gets. If you live in Manchester and support Manchester United, then seeing Manchester City score a goal makes you sick to the stomach and vice versa. So, when Sky Sports launched...