Campaign details
Brand: ŠKODABrand owner: ŠKODA TaiwanLead agency: PHD TaiwanCountry: TaiwanIndustries: Automakers & marquesMedia channels: Games & competitions, Online video, Social media, Sponsorship - mediaBudget: Up to 500k
Executive Summary
ŠKODA entered the Taiwanese market in 2015 and has been perceived as a relatively new brand which does not own a strong top of mind awareness and preference among its target audience.
To engage with the target audience and raise ŠKODA's awareness, we united the target audience's passions of baseball and cars, implementing a collaborative programme with Lamigo,...