SEO Enhanced Coca-Cola Big Game Experience
Campaign details
Brand: New Coca-ColaBrand Owner: Coca-ColaLead agency: Reprise MediaContributing agencies: EkoCountry: United StatesIndustry: Carbonated soft drinksChannels used: n/aBudget: 0k
Executive summary
Coca-Cola North America partnered with the Reprise SEO team to ensure a teaser video for an interactive experience that tied into the Coca-Cola Big Game ad ("Coke Mini") appear as the first video in YouTube's Suggested Video list.
The Coca-Cola client solely promoted the teaser through earned tactics, not paid media, which...