Senka Perfect Whip: Whipping up the perfect path-to-purchase strategy

Gio Gatchalian, Carlo Samaniego, Angelica Gahoy, Jasper Cosico

Skincare brand, Senka Perfect Whip, went from being a newcomer to a top seller on Lazada in the Philippines.

Campaign details

Brand: Senka Perfect WhipBrand owner: Shiseido PhilippinesAgency: dentsu X PhilippinesMarket: PhilippinesIndustries: Luxury toiletries & cosmeticsMedia channels: Online video, Social media, Websites & microsites, Word of mouth, influencersBudget: Up to 500k

Executive summary

Senka Perfect Whip’s Whip-it campaign was designed to launch a new face wash product in the Philippines. The face wash category was already highly saturated with well-established brands. We combined materials that highlighted the desirable attributes of the product along with a strategic roll out during Lazada’s 11.11 sale, the country’s biggest e-commerce...

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