Campaign details
Brand: SEATBrand owner: Volkswagen GroupLead agency: PHD MediaContributing agencies: C14torce, Twitter NextMarket: France, Germany, Spain, Italy, PortugalIndustries: Compact, small family carsMedia channels: Livestreaming, Online video, Social media, Sponsorship - event, propertyBudget: Up to 500k
Executive summary
At a time when the COVID-19 lockdown was causing isolation for so many, SEAT connected with its community around the world with the first live concert by Stay Homas on Twitter – a platform that played a significant native role in crisis communications. Stay Homas was a...