Scottish Widows: Your Future Self

British pension provider Scottish Widows ran an interactive digital out-of-home campaign in eight cities across the UK to increase brand awareness, preference and consideration by prompting people to think about their future.

Campaign details

Brand: Scottish WidowsBrand owner: Lloyds Banking GroupLead agencies: MediaCom UK, Adam & Eve DDBContributing agencies: Kinetic, Stink StudiosMarket: United KingdomIndustries: Mobile & apps, Online video, Outdoor, out-of-home, Social mediaMedia channels: InsuranceBudget: Up to 500k

Executive summary

In the UK, people are too wrapped up in the here-and-now to think about retirement. Scottish Widows, a leading pension provider, needed to make people think about pensions now. It created an activation that had not previously been done at scale: a digital out-of-home campaign that used...

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