Campaign details
Brand: Samsung Galaxy S10Brand owner: Samsung Electronics AmericaLead agency: StarcomContributing agency: NBCMarket: United StatesIndustries: Online video, Product placement, Social media, Television, Websites & micrositesMedia channels: Mobile devicesBudget: 500k - 1 million
Executive summary
By giving Jimmy Fallon Samsung's latest phone, the Galaxy S10+, he was able to do something he was told couldn't be done: film an entire episode of The Tonight Show on a phone.
His vision was to take the show to locations in New York near and dear...