Campaign details
Brand: Sainsbury'sBrand owner: Sainsbury'sLead agency: PHDContributing agencies: AMVCountry: United KingdomIndustries: Supermarkets & grocery storesMedia channels: Content marketing, TelevisionBudget: 500k - 1 million
Executive summary
To cut through the traditional supermarket battle of who could make the best ad featuring turkey, we took Sainsbury's core Christmas proposition, "time is the greatest gift you can share with those you love", and created a piece of unique content that placed Sainsbury's food at the heart of moments that would be shared by some of the...