Campaign details
Brand: Royal Mint BullionBrand owner: Royal MintLead agency: Manning Gottlieb OMDCountry: United KingdomIndustries: InvestmentMedia channels: Search marketingBudget: Up to 500k
Executive Summary
Royal Mint Bullion buy, store and sell gold.
The secret to investing in gold is… timing. Gold tends to change value at a slower rate than stocks or currency. Therefore, significant shifts in the markets for either of these investment products creates an opportunity for gold retailers.
The importance of timing meant that we had to develop a strategy that moved past traditional keyword...