Royal Mint: Going live with gold

UK Royal Mint Bullion started a search strategy that would predict unforeseen moments that affected bullion investments.

Campaign details

Brand: Royal Mint BullionBrand owner: Royal MintLead agency: Manning Gottlieb OMDCountry: United KingdomIndustries: InvestmentMedia channels: Search marketingBudget: Up to 500k

Executive Summary

Royal Mint Bullion buy, store and sell gold.

The secret to investing in gold is… timing. Gold tends to change value at a slower rate than stocks or currency. Therefore, significant shifts in the markets for either of these investment products creates an opportunity for gold retailers.

The importance of timing meant that we had to develop a strategy that moved past traditional keyword...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands