Roku: Small budget, big results
Campaign details
Brand: RokuLead agency: IMMCountry: United StatesIndustry: Audiovisual products, Cameras, photography, Gaming consoles, computer games, Home appliances, Information technology, Mobile devices, PCs, computingChannels used: Mobile & apps, Online display, Search, Social media, Websites & micrositesBudget: Up to 500kCategory: Effective Channel Integration
Executive summary
In April 2016 IMM and Roku, Inc. creator of the leading streaming platform in the US, worked together to market the new Roku Streaming Stick to consumers. The product, an update...