Campaign details
Brand: Rock Bottom Restaurant & BreweryBrand owner: CraftworksLead agency: IMMContributing agencies: Boulder Heavy IndustriesCountry: United StatesIndustries: Restaurants & takeawaysMedia channels: Mobile & apps, Search marketingBudget: Up to 500k
Executive summary
Rock Bottom Restaurant & Brewery was timid about entering the waters of digital advertising. It was worried that money going into digital wouldn't have a measurable ROI impact or the correct KPIs to convince its executive team that digital media brought verified traffic to its locations. IMM collaborated with Waze to execute a hyper-localized...