Redoxon: Healthy treat with a tasty twist

Mei Ann Ng, Dibendu Moulick, Thoa Tran Kim

Vitamin supplement, Redoxon, went from category new entrant to number one selling brand by aligning a key product attribute with an emerging consumer habit in Vietnam.

Campaign details

Brand: RedoxonBrand owner: Bayer PharmaceuticalsLead agency: MediaComContributing agency: CarnivalMarket: VietnamSector: Non-prescription, OTC productsMedia channels: Competitions & contests, Mobile & apps, Online display, Online video, Product sampling, Programmatic display, Search marketing, Social media, Word of mouth, influencersBudget: Up to 500k

Executive summary

Redoxon, a new launch

Redoxon was a new entrant in the vitamin health supplement category in Vietnam where all brands were vying to occupy the mindspace of immunity enhancer. Redoxon's aim was to establish itself as the leading immunity booster.

Covid driving...

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