RAKBANK: Memotraits

United Arab Emirates bank RAKBANK used artificial intelligence to create a fan-centred campaign promoting its new FC Barcelona credit card.

Campaign details

Brand: RAKBANKBrand owner: RAKBANKAgency: Pixel Plus MediaMarket: United Arab EmiratesIndustries: BanksMedia channels: Merchandise & free gifts, Online video, Social mediaBudget: Up to 500k

Executive summary

As a regional bank of FC Barcelona in the United Arab Emirates (UAE), RAKBANK aimed to bring Barça fans closer to the club through the launch of its FC Barcelona credit card. It needed to communicate the experiences the product offered, and reveal the benefits on the medium where fans spent most of their time – social. It couldn't be...

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