Pizza Hut: Pie Tops

Delphine McKinley, Mariel Milner, Ben Brown, Tulani Foy et al.

Pizza Hut, a US pizza delivery company, used a strategic partnership with the National Collegiate Athletic Association and a specially created sneaker to reposition itself as the 'easy' pizza option.

Campaign details

Brand: Pizza HutBrand owner: YUM BrandsLead agency: Droga5Contributing agencies: Blue449, ZenoCountry: North AmericaIndustries: Restaurant & takeawaysMedia channels: Content marketing, Mobile & apps, Online display, Online video, Packaging & design, Public relations, Search marketing, Sponsorship - sports, Word of mouth, advocacy

Executive summary

This case study is about Pizza Hut, a pizza delivery company with a history as a dine-in restaurant, struggling to remain competitive in a category where consumers are prioritizing 'easy' pizza (meaning digital delivery, seamless ordering, reliable and fast delivery) over 'better' pizza...

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