Pinguino Coffee Break
Campaign details
Brand: PinguinoBrand Owner: UnileverLead agency: Initiative and BRMContributing Agencies: AXIS Ecuador and ParadaisCountry: EcuadorIndustry: Savoury snacks, potato chipsChannels used: Events & experiential, Mobile & apps, Online display, Outdoor, out-of-home, Radio, Social media, Sponsorship - media, TelevisionBudget: Up to 500kCategory: Effective Channel Integration
Executive summary
Pinguino is a leading ice cream brand in Ecuador, and it wanted to build on its success by increasing impulse purchases of ice cream. It focused on the summer beach season, when...