Petplan Insurance & The Secret Life of Pets: Reimagining "My Job, Your Job"

Movie The Secret Life of Pets partnered with British insurance Petplan in order to fend off competition upon its release.

Campaign details

Brand: Petplan Insurance & The Secret Life of PetsBrand owner: Allianz Insurance & Universal PicturesLead agency: Brand Culture, NOWCountry: United KingdomIndustries: InsuranceMedia channels: Direct marketing, Email marketing, Games & competitions, Online display, Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Public relations, Social media, Sponsorship - media, Television, Websites & microsites, Word of mouth, advocacyBudget: 1 - 3 million

Executive Summary

Releasing in cinemas across the UK in June 2016, The Secret Life of Pets (PETS) was a new film from Illumination (producers of the Despicable Me...

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