Pantene: Beautiful Lengths

Hair care brand Pantene in Israel decided to revitalise its Beautiful Lengths campaign, a global charity drive that enables people to donate hair for women who have lost their own due to cancer treatment.

Campaign details

Brand: PanteneBrand owner: Procter & GambleLead agency: MediaCom Connections Tel-AvivContributing agencies: ACW Grey Tel-Aviv, Stern Ariely Saar, Grey Content, Google (Waze)Country: IsraelIndustries: Hair careMedia channels: Events & experiential, Integrated, Mobile & apps, Online video, Outdoor, out-of-home, Point of purchase, in-store, Public relations, Social media, TelevisionBudget: 500k - 1 million

Executive summary

Strong is Beautiful is a global campaign developed by Pantene, the hair care brand, focused on women. Beautiful Lengths integrates this campaign as a global charity drive that allows individuals to donate hair...

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