Campaign details
Brand: PanteneBrand owner: Procter & GambleLead agency: MediaCom Connections Tel-AvivContributing agencies: ACW Grey Tel-Aviv, Stern Ariely Saar, Grey Content, Google (Waze)Country: IsraelIndustries: Hair careMedia channels: Events & experiential, Integrated, Mobile & apps, Online video, Outdoor, out-of-home, Point of purchase, in-store, Public relations, Social media, TelevisionBudget: 500k - 1 million
Executive summary
Strong is Beautiful is a global campaign developed by Pantene, the hair care brand, focused on women. Beautiful Lengths integrates this campaign as a global charity drive that allows individuals to donate hair...