Campaign details
Brand: OMO UltimateBrand owner: UnileverLead agency: PHD SydneyCountry: AustraliaIndustries: Laundry productsMedia channels: Content marketing, Mobile & apps, Newspapers, Online display, Online video, Social media, Sponsorship - media Budget: Up to 500k
Executive Summary
In mid 2016, Unilever was re-launching their premium laundry liquid, OMO Ultimate, to the Australian market and wanted a media vehicle they could integrate and partner with that aligned with their brand values.
News Regional Media (NRM – Formerly Australian Regional Media), approached both PHD and Unilever to come up with a solution...