OMO laundry liquid and news regional media's Hey Mumma

Laundry detergent OMO Ultimate was re-launched on the Australian market with a video-led campaign around mothers and kids.

Campaign details

Brand: OMO UltimateBrand owner: UnileverLead agency: PHD SydneyCountry: AustraliaIndustries: Laundry productsMedia channels: Content marketing, Mobile & apps, Newspapers, Online display, Online video, Social media, Sponsorship - media Budget: Up to 500k

Executive Summary

In mid 2016, Unilever was re-launching their premium laundry liquid, OMO Ultimate, to the Australian market and wanted a media vehicle they could integrate and partner with that aligned with their brand values.

News Regional Media (NRM – Formerly Australian Regional Media), approached both PHD and Unilever to come up with a solution...

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