Campaign details
Brand: OMOBrand owner: UnileverLead agency: InitiativeContributing agency: BONDCountry: ChileIndustries: Laundry productsMedia channels: Outdoor, out-of-home, Radio & audio, Social media, TelevisionBudget: Up to 500k
Executive summary
For Chile, the Copa América is a very important soccer tournament and big brands want to participate. But for a brand such as Omo, this is not easy, since detergent is not a soccer-related product.
We created a concept to unite the two worlds of cleaning clothes and sports. The most appropriate means were sought to execute this...