OMO: The 100 Stains Challenge

Laundry detergent brand OMO harnessed the power of data-driven targeting to deliver its stain removal message to mums, increase consideration and boost usage in the Middle East.

Campaign details

Brand: OMOBrand owner: UnileverLead agency: FP7 McCann DubaiContributing agency: Magna DubaiMarket: Middle East & North Africa (general region)Industries: Laundry productsMedia channels: Content marketing, Online video, Search marketing, Social mediaBudget: Up to 500k

Executive summary

Challenge:Laundry detergent brand OMO has been very effective at stain removal, but hadn't been as well known for this as its competitors. How could we show OMO's stain removal advantage in a category where OMO from Unilever is a much smaller brand vs. giants from P&G, like Ariel...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands