Campaign details
Brand: O2Brand owner: TelefónicaLead agency: Visual IQ, Forward MediaCountry: United KingdomIndustries: Telephone & internet services
Executive summary
Until now, Facebook has been an unknown entity to performance marketers across the globe. Having a closed approach to third-party tracking made it impossible to track and measure consumer exposure to Facebook advertising across devices, including Custom Audiences.
To uncover the true value of Facebook, leading UK Telecoms Company O2 worked with Visual IQ and Forward Media to develop a world-first multi-touch attribution model that included the previously unattributed Facebook impressions and Custom...