Campaign details
Brand: Nivea MenBrand owner: BeiersdorfLead agency: OMDCountry: MexicoIndustries: Shaving products, Deodorants, anti-perspirantsMedia channels: Games & competitions, Packaging & design, Sponsorship - sports, TelevisionBudget: Up to 500k
Market background and context
In Mexico, beauty products for men have always faced a certain opposition. Amongst some population groups, such as those in rural areas or lower-income consumers, the use of men's skin-care products faces cultural barriers, as they do not fit with the "macho" stereotype that still exists. However, amongst more educated people, this stereotype is no longer...