Nivea Men: The Real Fan

Nivea Men, the beauty brand, used a football-focussed campaign to increase sales in Mexico.

Campaign details

Brand: Nivea MenBrand owner: BeiersdorfLead agency: OMDCountry: MexicoIndustries: Shaving products, Deodorants, anti-perspirantsMedia channels: Games & competitions, Packaging & design, Sponsorship - sports, TelevisionBudget: Up to 500k

Market background and context

In Mexico, beauty products for men have always faced a certain opposition. Amongst some population groups, such as those in rural areas or lower-income consumers, the use of men's skin-care products faces cultural barriers, as they do not fit with the "macho" stereotype that still exists. However, amongst more educated people, this stereotype is no longer...

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