New York Post x Red Apple Group: Yes, We're Open

US conglomerate Red Apple Group used a digital and print sponsorship partnership with the New York Post, supporting the city's reopening efforts after lockdown, to promote its key New York brands, WABC Radio and Red Apple Group Real Estate, around the 4 July holiday.

Campaign details

Brand: New York Post x Red Apple GroupBrand owner: Red Apple GroupAgencies: Post Studios, New York PostMarket: United StatesIndustries: Competitions & contests, Newspapers, Online video, Social media, Sponsorship - media, Websites & micrositesMedia channels: Radio stations, servicesBudget: Up to 500k

Executive summary

From the 2008 recession, to the aftermath of 9/11, the New York Post has always covered the amazing ways New York City, and its residents, have bounced back from unprecedented times. With the Covid-19 pandemic and lockdown, the Postcontinued...

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