National Olympic Committee of Thailand (NOCT), Sport Authority of Thailand (SAT): Team Thailand – The Power of Unity

Teeppipat Jarupandu

Sports governing bodies, the National Olympic Committee of Thailand and Sport Authority of Thailand, rallied the public to support their national Olympians and Paralympians with The Power of Unity campaign in Thailand.

Campaign details

Brand: National Olympic Committee of Thailand (NOCT), Sport Authority of Thailand (SAT)Brand owner: Ministry of Tourism and SportsAgency: dentsu X ThailandMarket: ThailandIndustries: SportsMedia channels: Mobile & apps, Online video, Outdoor, out-of-home, Public relations, Social mediaBudget: 5 - 10 million

Executive summary

Team Thailand was a campaign introduced to unify the Thai people to rally together and show their support for the Thai athlete troop. Campaign Team Thailand aimed to ignite a cheering culture and build solidarity in Thailand to back local athletes to win all...

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