Campaign details
Brand: McDonald'sBrand owner: McDonald'sLead agency: OMDCountry: South AfricaIndustries: Restaurants & takeawaysMedia channels: Online display, Search marketingBudget: Up to 500k
Executive Summary
In 2015, McDonald's South Africa launched its delivery service. Fast food delivery within the burger category was a relatively new adoption within South Africa and would compete against established pizza brands, such as Debonairs.
McDonald's initially rolled out 80 restaurants with the delivery service. The delivery service was only available to consumers within a 5 km radius of the restaurant. The delivery call centre was responsible...