Campaign details
Brand: Maybelline New YorkBrand owner: L’Oréal UkraineLead agency: ZenithContributing agencies: TVlabCountry: Ukraine Industries: Cosmetics, beauty aidsMedia channels: Content marketing, Online video, Public relations, Social mediaBudget: Up to 500k
Executive Summary
The category of makeup cosmetics in Ukraine is highly differentiated and is represented by a huge number of brands that are fighting for popularity among users. The threat from private labels of trading chains and direct sellers via catalogues constantly grows.
For Maybelline New York, the makeup and cosmetics brand, it was increasingly hard to...