Maison Birks: Spoiler Alert!

Jeweller Maison Birks drove sales of engagement rings by targeting potential customers via anonymous ads on social media in Canada and the US.

Campaign details

Brand: Maison BirksBrand owner: Maison BirksAgency: Touch�Market: CanadaIndustries: Search marketing, Social mediaMedia channels: Luxury retailBudget: Up to 500k

Executive summary

There are two ways a marriage proposal can go wrong:

  • They say no.
  • They discover the surprise.

We've all been retargeted by ads while shopping for the perfect gift for that perfect someone. These ads act as 'that friend' who can't keep a secret, eventually spoiling the surprise when opening the shared laptop or device.

In order to keep the secrets, we had to turn...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands