Lux: Which imagery smells the sweetest?
Campaign Details
Brand: LuxBrand Owner: Hindustan Unilever LimitedLead Agency: MindshareCountry: IndiaIndustry: Bath toiletries, soapsChannels used: Cinema, Magazines - consumer, Print - general, unspecified, TelevisionBudget: Up to 500k
Executive summary
As the saying goes: "In a competitive crowded world market, it is the well-positioned brand that stands out."
Once upon a time, Lux was known as the "Beauty Soap of the Film-stars" with the most beautiful actresses of India's Hindi film industry vying for the position of...