Campaign details
Brand: L'OccitaneBrand owner: L'OccitaneAgency: Mindshare ChinaMarket: ChinaIndustries: Luxury toiletries & cosmetics, Skincare, sun protectionMedia channels: Livestreaming, Social mediaBudget: 1 - 3 million
Executive summary
As China's skincare market becomes more competitive, brands have turned to the younger Generation Z as their target audience, who are heavily influenced by KOLs and content.
Due to Covid-19, L'Occitane was unable to film and launch its spring KOL campaigns thanks to social distancing measures that prevented shooting.
Creating the right content to connect with Gen Z became critical for...