Campaign details
Brand: Lloyds BankBrand owner: Lloyds Banking GroupAgencies: MediaCom UK, adam&eveDDBMarket: United KingdomIndustries: BanksMedia channels: NewspapersBudget: Up to 500k
Executive summary
Lloyds Bank's strategic priority is to help its customers feel in control of their banking. It does this through its market-leading app, but older customers were not engaging with it.
The challenge was to get this group of affluent, educated consumers to download and use the app. So Lloyds took an old-fashioned 15 x 15 square print feature and made it into an attitude-changing branding...