Lidl Ireland: Boosting in-store visits and sales with Facebook Instant Experience

Kirsten Coventry

Supermarket discounter Lidl Ireland engaged with social media to drive sales and incorporate a new business dimension.

Campaign details

Brand: Lidl IrelandBrand owner: LidlLead agency: Facebook UKContributing agencies: Facebook Creative Shop, TeneoMarket: Irish RepublicIndustries: Online video, Social mediaMedia channels: Supermarkets & grocery storesBudget: Up to 500k

Executive summary

When supermarket discounter Lidl Ireland looked at the ways in which it could engage with social media, it had a belief that it could drive sales and incorporate a new business dimension – so it decided to prove it.

Lidl Ireland has one of the largest social media audiences of any supermarket in Ireland,...

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