KitchenAid: SEO trend spotting

Mathilde Gomez

Kitchen appliance manufacturer KitchenAid employed a content strategy based on SEO data to raise awareness of the brand in the 'maker' audience during lockdown in Australia.

Campaign details

Brand: KitchenAidBrand owner: Whirlpool CorporationAgency: Havas Media AustraliaMarket: AustraliaSector: Home appliancesMedia channels: Content marketing, Search marketing, Websites & micrositesBudget: Up to 500k

Executive summary

In 2020, Australians spent a lot of time at home in lockdown and this situation created opportunities for KitchenAid to get closer to its audience and support them through this difficult period.

A content strategy based on Australia-based SEO data was created and implemented for KitchenAid to differentiate the brand from direct competitors and retailers through innovative and exciting blog...

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