Campaign details
Brand: Jumia PartyBrand owner: Pernod RicardLead agency: Bean Interactive digital agencyContributing agencies: 5ive creative agencyCountry: KenyaIndustries: Alcoholic drinks industry (general)Media channels: Mobile & apps, Social media, Websites & microsites, Word of mouth, advocacyBudget: Up to 500k
Executive Summary
Introduction
Pernod Ricard Kenya and Jumia Food partnered to launch the e-commerce platform Jumia Party, bringing together the very best beverage experience combined with premium delivery expertise for an unmatched alcoholic beverage online platform.
At the heart of the brand is a highly personalised and...