Jaguar Land Rover XE – Ready to Rule

Mahek Chhaya, Ravishankar Subramanian and Preeti Mascarenhas

Compact executive car Jaguar Land Rover XE was successfully promoted in India through a partnership with a TV broadcaster and engaging inspirational influencers.

Campaign details

Brand: Jaguar Land RoverBrand owner: Jaguar Land RoverLead agency: MindshareCountry: IndiaIndustries: SUVs, 4x4s, Luxury automotiveMedia channels: Content marketing, Online display, Online video, Social media, Television, Word of mouth, advocacyBudget: 500k - 1 million

Executive Summary

In line with the increasing uptake of luxury products in India, it had become imperative for high brands to catch the audience's attention and be in their priority consideration set through media initiatives.

At a time when luxury automobile brands were busy trying to win over the Indian market, it was...

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