Jaguar Land Rover: LinkedIn Insights

Automobile brand Jaguar Land Rover created customised LinkedIn-focussed strategies to target their customers in India.

Campaign details

Brand: JaguarBrand owner: Jaguar Land RoverLead agency: MindshareCountry: IndiaIndustries: Automakers & marques

Executive Summary

Jaguar Land Rover is a brand that automobile enthusiasts swear by for its sophisticated designs, evolved technology, and its niche yet chic appeal.

While JLR largely targets corporate professionals, executives and entrepreneurs, the portfolio of cars at varying price points, from XE, XF, F-Pace to Velar, appeals to different target groups with different sensibilities and tastes as well as socio-economic determinants.

LinkedIn has always been a part of the recommended media mix for JLR because...

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