Campaign details
Brand: Hyundai CretaBrand owner: HyundaiLead agency: Z+Contributing agencies: InnoceanCountry: BrazilIndustries: SUVs, 4x4sMedia channels: Content marketing, Mobile & apps, Online video, Point of purchase, in-store, Print - general, unspecified, Product placement, Social media, Sponsorship - media, Television, Websites & micrositesBudget: 5 - 10 million
Executive Summary
Despite the crisis in the automobilist industry since 2015, with a drop of more than 25% in that year and over 28% in 2016, the B-SUV segment is living in a different moment.
The shorter sport utility vehicles segment experienced a phase of...