Hindustan Unilever: Swachh Aadat Swachh Bharat
Campaign details
Brand: LifebuoyBrand Owner: Hindustan Unilever LimitedLead agency: PHD IndiaCountry: IndiaIndustry: Bath toiletries, soaps, Cleaners & detergentsChannels used: Content marketing, Direct marketing, Mobile & apps, Online video, Social mediaBudget: Over 20 million
Executive summary
In 2014, when the Indian Prime Minister launched Swachh Bharat Mission (the Clean India Movement), it was the first step taken towards making the country cleaner. But when the government embarked on the mission, it focused on building sanitation infrastructure alone....