Campaign details
Brand: Hindustan UnileverBrand owner: Hindustan Unilever LimitedAgency: Mindshare FulcrumMarket: IndiaIndustries: Toiletries (general), Food (general)Media channels: Mobile & apps, Outdoor, out-of-home,Budget: Up to 500k
Executive summary
In early 2020, India was under lockdown while the Covid-19 Pandemic wreaked havoc across the Indian subcontinent paralysing everyday life and economic activity. Nationwide lockdowns led to the shutting down of most businesses with a direct impact on employment and household incomes, and resulting in unrest and displacement of large migrant labour populations.
With the shutting down of transport routes,...