Campaign details
Brand: Heineken SpainBrand owner: Heineken SpainLead agencies: dentsu X, OgilvyContributing agencies: Mono, TangoMarket: SpainIndustries: Beer & ciderMedia channels: Content marketing, Events & experiential, Online video, Public relations, Radio & audio, Search marketing, Social media, Television, Websites & microsites, Word of mouth, influencersBudget: 1 - 3 million
Executive summary
Covid-19: 14 March, the Spanish government declared a state of alarm. More than 300,000 bars and restaurants were closed, meaning 1.7m jobs and 6.2% of GDP lost. Brewers were not oblivious to this impact, as...