Harley Quinn, Birds of Prey: Showing Malaysians the world through Harley Quinn's eyes

Jason Yim, Kiron Kesav

Warner Bros, the entertainment company, created mass awareness of the niche Harley Quinn character for its launch of the Bird of Prey movie in Malaysia.

Campaign details

Brand: Harley Quinn, Birds of PreyBrand owner: Warner Bros.Agency: PHD MediaMarket: MalaysiaIndustries: Events & experiential, Online video, Outdoor, out-of-home, Programmatic display, Search marketing, Social media, Websites & micrositesMedia channels: Films & moviesBudget: Up to 500k

Executive summary

With Joker breaking the internet worldwide, Harley Quinn had to make sure she smashed the internet with her movie Birds of Prey and got viewers into the cinemas. With a lukewarm public sentiment during the trailer release, we decided to take a bold approach to the campaign by...

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