Grab: Delivering Bazar Ramadan to every Malaysian home

Malaysia food delivery app Grab created e-bazaars for Ramadan to replicate traditional street food fairs, giving customers access to a range of foods, vendors an income, and growing app usage, sales and brand metrics.

Campaign details

Brand: GrabBrand owner: GrabLead agency: Fishermen IntegratedContributing agencies: Growth Ops, Kingdom Digital ServicesMarket: MalaysiaIndustries: Rail, coach, boat & car rental, Restaurants & takeawaysMedia channels: Content marketing, Online video, Public relations, Social media, Word of mouth, influencersBudget: Up to 500k

Executive summary

As an Islamic country with a penchant for food, Malaysia celebrates Ramadan in glorious form, as streets across the country transform into food fiestas known as Ramadan bazaars.

However, on 15 March 2020 Malaysia recorded 2,326 COVID-19 infections, becoming Southeast Asia's virus...

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