Campaign details
Brand: Gas Natural FenosaBrand owner: Gas Natural FenosaLead agency: Arena Media BarcelonaContributing agencies: El Terrat (Production Company)Country: SpainIndustries: Energy & water suppliersMedia channels: Cinema, Content marketing, Events & experiential, Online video, Public relations, Sales promotion, Social media, Sponsorship - event, property, Television, Word of mouth, advocacyBudget: 1 - 3 million
Executive Summary
In 2014, Gas Natural Fenosa changed its strategy, from just sponsoring films to producing films, with the launch of the Cinergía project. The aim of this project was to convey messages about energy...