Frisian Flag Indonesia: “Catch to Grow”

Yoohyun Kim

Frisian Flag 123, the toddler milk, captured the attention of a mobile-savvy audience with an augmented reality game in Indonesia.

Campaign details

Brand: Frisian Flag IndonesiaBrand owner: FrieslandCampinaAgencies: ADA Asia, AdColonyMarket: IndonesiaIndustries: Gaming & in-game advertising, Mobile & apps, Online display, Virtual & augmented reality, Websites & micrositesMedia channels: Dairy products, fats, oilsBudget: Up to 500k

Executive summary

One of Indonesia's leading children's dairy manufacturers, Frisian Flag was having a tough time increasing market share for its growing-up milk brand Frisian Flag 123 due to a lack of brand awareness among young Indonesian parents. Playing in a highly cluttered category, the brand's challenge was that young parents...

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