Campaign details
Brand: FoodpandaBrand owner: FoodpandaAgency: MetropolisMarket: PhilippinesIndustries: Mobile & apps, Outdoor, out-of-homeMedia channels: Restaurants & takeawaysBudget: Up to 500k
Executive summary
During the onslaught of Covid-19, many businesses faced tremendous decreases in revenues and had to find ways to quickly adapt their creative strategies and spend to where it would count the most. Foodpanda, being an essential service food delivery, continued on and even expanded during this adverse period.
For its spotlight campaign of the quarter, Foodpanda Philippines used weather triggers to run a programmatically played...