Campaign details
Brand: FoodpandaBrand owner: FoodpandaAgency: Moving WallsMarket: SingaporeIndustries: Restaurants & takeawaysMedia channels: Outdoor, out-of-homeBudget: Up to 500k
Executive summary
The mobile food delivery giant Foodpanda is one of the region's leading digital-out-of-home spenders. As a digital brand, it is a crucial vehicle to prime mass audiences and keep it top of mind in a fiercely competitive space. However, the medium had been unable to provide transparency both in terms of the delivery and performance we saw in other digital channels.
The performance of digital-out-of-home media –...