Campaign details
Brand: FiatBrand owner: FiatLead agency: People InitiativeContributing agencies: Zer Medya, Leo Burnett / VodenCountry: TurkeyIndustries: Automakers & marquesMedia channels: Mobile & apps, Online display, Online video, Social media, Sponsorship - media, TelevisionBudget: Up to 500k
Executive summary
How can a car brand enable people to experience the effect of changing their point of view in an innovative way? Fiat Egea presents ''from inside the plot''.
"İçerde" is one of the most watched TV series in Turkey. In the most important episode finale, an extraordinary 360-degree second-screen...